Part 5: $100M Offers Book | Ep 583
The Game with Alex Hormozi
00:00
Unlocking Pricing Power Through Scarcity
This chapter explores how scarcity influences demand and pricing power, illustrating the concept through personal anecdotes of high-value transactions. It highlights the relationship between perceived authority and rarity, particularly in the context of specialized consultants who command premium fees for their unique insights.
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Transcript
