Grow & Tell

Product-Led Hypergrowth: Pete Prowitt’s sales journey at Intercom and Loom

11 snips
Jul 3, 2023
Pete Prowitt, Head of Revenue at Stytch, has an impressive background leading sales at Intercom and Loom during their rapid growth phases. He discusses the merging of sales-led and product-led growth, highlighting the importance of collaboration in tech sales. Pete shares insights from his journey transitioning from sales rep to revenue leader, including the first 90 days of building trust with his team. He also reflects on the challenges of selling to developers and draws parallels between teamwork in basketball and sales.
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ANECDOTE

Loom's Explosive Pandemic Growth

  • Loom experienced explosive signup growth during the pandemic, jumping from 2,000 to over 50,000 per day.
  • The product's asynchronous video messaging became crucial as remote work surged.
INSIGHT

Blurring Lines Between Sales and Product-Led

  • Sales-led and product-led growth are complementary, not mutually exclusive.
  • Product-led growth is increasingly capable of driving revenue from startup to large scale.
ADVICE

Design for Buying Experience

  • Design buying experiences combining product use and sales intervention appropriately.
  • Identify the right moment for sales involvement depending on product complexity and customer needs.
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