
Product-Led Hypergrowth: Pete Prowitt’s sales journey at Intercom and Loom
Grow & Tell
00:00
Navigating Sales to Developers
This chapter examines the unique challenges of selling an API-first authentication platform to developers, focusing on the necessity of reducing friction in the buying process. It emphasizes the collaborative dynamics between account executives, solutions engineers, and technical buyers to tailor solutions that meet customer needs effectively.
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