Creating a hub-and-spoke model for content helps generate new ideas and drive traffic to websites by focusing on a core piece of content and branching out from it.
Finding a niche should be based on genuine passion and intersecting interests with the target audience, rather than relying solely on market research.
Deep dives
Creating a Hub and Spoke Model for Content Creation
The speaker discusses the concept of a hub and spoke model for creating content. They explain that this model revolves around having a core piece of content, such as a newsletter, and then creating additional content that branches out from it, such as stories, observations, contrarian takes, and lists. By using the core piece as a starting point, the speaker finds it easier to come up with new ideas and drive traffic to their website. They also emphasize the importance of providing value and focusing on their expertise rather than solely relying on viral content.
Embracing an Obsession as a Niche
The speaker shares their thoughts on finding a niche and discusses how they arrived at their niche organically. Rather than choosing a niche based on market research, the speaker explains that they found the intersection of their audience's interests and their own obsession. They highlight the importance of being genuinely passionate about the topic they talk about and how this passion sets them apart and makes it challenging for others to compete with them. They advise aspiring creators to focus on their own unique obsessions and find the intersection with their target audience.
Engaging with Audience and Building Trust
The speaker emphasizes the importance of engaging with the audience and building trust. They discuss their daily routine of spending 45 to 60 minutes engaging with their audience on social media platforms like Twitter and LinkedIn. They explain that this consistent engagement helps them build a network of relevant people and form genuine connections. The speaker shares how engaging with other creators' content has not only helped them build relationships but has also inspired ideas for their own content. They highlight the value of conversations and engagement over seeking short-term attention.
Course Creation and Building in Public
The speaker shares their experience in course creation and building in public. They discuss their process of creating courses within a defined timeline, usually 21 days, and setting expectations for themselves. They explain that they pre-sell their courses to gauge interest and drive urgency by gradually increasing the price throughout the pre-sale period. The speaker also shares their approach to sharing their course creation journey with their audience, including sharing landing pages, course development progress, and marketing strategies. They emphasize the importance of transparency and engagement throughout the course creation process.
Welcome to another episode of the Build In Public Podcast.
Today's episode features an insightful interview with Justin Welsh, founder of The Saturday Solopreneur. He has over 260k followers on LinkedIn and 170k followers on Twitter that witnessed his journey of building two $50M+ ARR companies, three 6-figure digital products for creators, and making $2.5M+ in self-employed income.
In this episode, Justin talks about his in-depth knowledge on becoming a successful content marketer. He covers an array of interesting topics such as the hub-and-spoke model, strategies in arriving at a competitive niche and how he found “the solopreneur niche.” Justin also gives tips to increase Twitter and LinkedIn engagements and some announcements on a few up-and-coming courses.
Build In Public Podcast is an interview show where KP chats with ambitious startup founders, CEOs, and top Internet creators to unpack their stories, insights, and lessons.
