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Build In Public Podcast
How To Build A Million Dollar Content Business (feat. Justin Welsh)
Aug 19, 2022
42:06
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Quick takeaways
- Creating a hub-and-spoke model for content helps generate new ideas and drive traffic to websites by focusing on a core piece of content and branching out from it.
- Finding a niche should be based on genuine passion and intersecting interests with the target audience, rather than relying solely on market research.
Deep dives
Creating a Hub and Spoke Model for Content Creation
The speaker discusses the concept of a hub and spoke model for creating content. They explain that this model revolves around having a core piece of content, such as a newsletter, and then creating additional content that branches out from it, such as stories, observations, contrarian takes, and lists. By using the core piece as a starting point, the speaker finds it easier to come up with new ideas and drive traffic to their website. They also emphasize the importance of providing value and focusing on their expertise rather than solely relying on viral content.
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Listen to the best highlights from the podcasts you love and dive into the full episode