How To Build A Million Dollar Content Business (feat. Justin Welsh)
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The Joy of Not Watching
I think about my business and my content in the creating that I do in a very similar fashion to how I thought about building big sales organizations when I was a chief revenue officer. So at the very minimum, I'm trying to like solve for n equals one, which is like me. And so even when the tactic is listicle, but if it's the stuff that I would read,. I feel like the persona behind me, hundreds of thousands of people like me who want to know about this will read it to find value. That's definitely the dual sided sort of way I measure my business success.
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