2min chapter

Build In Public Podcast cover image

How To Build A Million Dollar Content Business (feat. Justin Welsh)

Build In Public Podcast

CHAPTER

How I Use Shield for LinkedIn to Find High Performance Content

I try and look and say, okay, what is the highest performing content? What are the best performing days like to match those things up? When do I feel like people are more likely to buy? What days? What times? I kind of match that up. The same thing that any startup founder or chief revenue officer would do at a SaaS business. It's just like between Tumex, Blackmagic and Advanced Search, I can find all my high performance content. Sometimes I post it verbatim. So that's how I think about LinkedIn. And then on Twitter, I use a combination of Tumex and Blackmagic. Like, I don't really have

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