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How To Build A Million Dollar Content Business (feat. Justin Welsh)

Build In Public Podcast

CHAPTER

The Solar Perignor Niche: A Guide to Finding Your Niche

Jaze: I'm a fan of having sort of a niche and saying focused on a particular topic or subtopic to a group of people. Trying to be everything to everyone is probably never a good strategy, he says. Jaze: For me, I arrived at my niche in a strange way, which was I quit my job in 2019. And so it's not really about choosing a niche; it's about embracing an obsession with content.

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