Grow The Show cover image

Grow The Show

10 | How to Make Someone's Favorite Podcast, With Jay Acunzo

Mar 4, 2021
Jay Acunzo, marketing expert and podcast host, shares his three-part framework for creating someone's favorite podcast. He emphasizes the importance of deeply serving a small number of listeners, transforming podcasts into profound and community-driven experiences. Jay also discusses the different styles a podcast host can have, from reporting facts to giving subjective opinions, and the significance of connecting facts and providing context for better listener understanding.
47:50

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Quick takeaways

  • To make someone's favorite podcast, focus on creating a transformational and refreshing experience that feels personal.
  • Use the Creator's Compass to guide your podcast creation, combining unique style and personality to build a loyal audience.

Deep dives

Maximizing the Style Spectrum and the Experience Spectrum

The goal is to create a podcast that is both inspiring and feels like a communal endeavor to change something. By being fully present and bringing out the best of yourself, you can move up the style spectrum and make your show more refreshing and personal. Combining this with the experience spectrum, you can create a podcast that is transformational and irreplaceable, becoming someone's favorite.

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