Grow The Show

10 | How to Make Someone's Favorite Podcast, With Jay Acunzo

Mar 4, 2021
Jay Acunzo, marketing expert and podcast host, shares his three-part framework for creating someone's favorite podcast. He emphasizes the importance of deeply serving a small number of listeners, transforming podcasts into profound and community-driven experiences. Jay also discusses the different styles a podcast host can have, from reporting facts to giving subjective opinions, and the significance of connecting facts and providing context for better listener understanding.
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ANECDOTE

Personal Impact of Favorite Podcasts

  • Kevin asks listeners to consider their favorite podcast and how it makes them feel.
  • This personal emotional connection defines what makes a podcast someone's favorite.
ANECDOTE

Jay's Podcasting Epiphany at NextView

  • Jay found his podcasting passion at NextView Ventures producing a show called Traction.
  • This gave him creative control and a platform to tell meaningful stories about startups.
INSIGHT

Power of Being a Favorite Podcast

  • Being someone's favorite podcast creates an irrational emotional bias beyond size or quality.
  • This deep attachment leads to loyal and supportive audiences who actively engage with the creator.
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