10 | How to Make Someone's Favorite Podcast, With Jay Acunzo
Grow The Show
Introduction
Exploring the emotional impact of podcasts and prompting self-reflection on the influence of one's own podcast.
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Jay Acunzo is an author, creator, marketing expert, and podcast host.
At the beginning of his career, Jay spent time working for tech companies like Google and Hubspot. But, he quickly realized that his passions are creating and storytelling.
Today, he's launched and grown several shows for himself, his employers, and clients at his agency, Marketing Showrunners. He's managed to do this because he doesn't focus solely on growing the number of people who download a podcast. Instead, he focuses more on growing his audience's love for his podcast.
So how can you make sure that your podcast is somebody's favorite podcast?
Today, Jay is going to teach you his three-part framework for how you can make someone's favorite podcast.
Drawings of the tools mentioned:
The Audience Relationship Pyramid
Jay's blog post about the creator's compass
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Resources:
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