10 | How to Make Someone's Favorite Podcast, With Jay Acunzo
Grow The Show
From Reporting to Subjective Opinions
This chapter discusses the progression from reporting to analyzing to giving subjective opinions in podcasting. It emphasizes the importance of connecting facts and providing context to help listeners better understand a topic.
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Jay Acunzo is an author, creator, marketing expert, and podcast host.
At the beginning of his career, Jay spent time working for tech companies like Google and Hubspot. But, he quickly realized that his passions are creating and storytelling.
Today, he's launched and grown several shows for himself, his employers, and clients at his agency, Marketing Showrunners. He's managed to do this because he doesn't focus solely on growing the number of people who download a podcast. Instead, he focuses more on growing his audience's love for his podcast.
So how can you make sure that your podcast is somebody's favorite podcast?
Today, Jay is going to teach you his three-part framework for how you can make someone's favorite podcast.
Drawings of the tools mentioned:
The Audience Relationship Pyramid
Jay's blog post about the creator's compass
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Resources:
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If you head over to growtheshow.com/episodes, you'll see that each episode features a nifty embedded web player AND an embedded transcript of the entire episode.
This is easily done with the Fusebox plugin, which works for all website providers (WordPress, Squarespace, Wix, and any other HTML Website!)
My favorite part? The transcript gets pasted in super easily, looks great, and the entire text of the episode counts for SEO.
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