Outbound Squad

Customer connection campaigns and customer service-oriented outbound with Jason Serota

Dec 28, 2021
Jason Serota, Head of Growth Business Development at Adobe, shares strategies for customer connection campaigns and outbound calls, including leveraging stories for sales, identifying potential prospects, utilizing complementary technologies, and the effectiveness of gift-giving. He emphasizes the importance of targeted outreach, building trust and familiarity, and leveraging existing customer networks.
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