Outbound Squad Customer connection campaigns and customer service-oriented outbound with Jason Serota
Dec 28, 2021
Jason Serota, Head of Growth Business Development at Adobe, shares strategies for customer connection campaigns and outbound calls, including leveraging stories for sales, identifying potential prospects, utilizing complementary technologies, and the effectiveness of gift-giving. He emphasizes the importance of targeted outreach, building trust and familiarity, and leveraging existing customer networks.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 4min
From TV to Tech: Leveraging Stories for Sales
04:10 • 10min
Strategies for Identifying Potential Prospects and Leveraging Complementary Technologies
13:46 • 3min
Strategies for Customer Connection Campaigns and Outbound Calls
16:30 • 11min
The Effectiveness of Gift-Giving in Customer Connection Campaigns
27:26 • 11min
Building Trust and Familiarity in Outbound Strategies
38:18 • 3min