10min chapter

Outbound Squad cover image

Customer connection campaigns and customer service-oriented outbound with Jason Serota

Outbound Squad

CHAPTER

From TV to Tech: Leveraging Stories for Sales

In this chapter, the speakers discuss how the transition between different industries was seamless for one of them. They talk about the importance of standing out and grabbing people's attention in the entertainment industry, and how similar skills can be applied to sales. They also discuss the role of storytelling in sales and how every customer has their own unique story that can be leveraged in outbound campaigns.

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