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11min chapter
Customer connection campaigns and customer service-oriented outbound with Jason Serota
Outbound Squad
The Effectiveness of Gift-Giving in Customer Connection Campaigns
This chapter explores the effectiveness of gift-giving in customer connection campaigns, stressing the significance of timing and personalization. It suggests leveraging gifts after initial engagement or during specific occasions like the holidays, and emphasizes the importance of following up with a call. The chapter also discusses gift options, the benefits of research, and cautions against excessive personalization.
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