
The Dave Gerhardt Show #109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)
Dec 26, 2023
John Short, CEO of Compound Growth, joins Dave to discuss topics such as shifting from solopreneurship to building a business, effective team management, what makes a great VP of Marketing in SaaS, and the nuances of working in a middle manager position. They also touch on the power of goal setting in marketing and the impact of daily writing on communication.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Building and Hiring for a Growing Agency
02:05 • 24min
The Nuances of Being a VP of Marketing in B2B SaaS
25:53 • 4min
Importance of Goal Setting in Marketing
29:29 • 4min
The Power of Daily Writing and Its Impact on Communication
33:23 • 3min
Introducing the Exit Five Podcast Newsletter and Free Guide
35:58 • 2min
