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#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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The Nuances of Being a VP of Marketing in B2B SaaS

This chapter explores the intricacies of being a VP of Marketing in a B2B SaaS company, highlighting the importance of understanding internal dynamics, effective communication, and relationship-building for success in the role. It concludes with an advertisement for Revenue Hero, a lead qualification and routing tool for B2B marketers.

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