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#109: Marketing Leadership | Starting an Agency, Growing Exit Five, and How to Be a Great VP of Marketing in B2B SaaS (with John Short, CEO, Compound Growth)

The Exit Five CMO Podcast (Hosted by Dave Gerhardt)

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Importance of Goal Setting in Marketing

The speakers discuss the significance of goal setting in marketing, highlighting its positive impact on career success and the potential negative consequences of not having clear goals. They also stress the importance of alignment between company goals and marketing goals and the strong working relationship between the VP of Marketing and the CEO.

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