The Official SaaStr Podcast: SaaS | Founders | Investors SaaStr 780: From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by SaaStr CEO and Founder Jason Lemkin
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Dec 13, 2024 Discover insights on the evolution of outbound sales in the AI era, emphasizing the shift from spammy outreach to personalized strategies. Learn how channel partnerships can supercharge revenue growth, with successful examples from industry giants. Delve into the importance of strong team dynamics and how to avoid common mistakes in hiring key roles, especially a VP of Product. The discussion also covers the latest trends and challenges faced by SaaS companies, ensuring you're equipped for success in today's competitive landscape.
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SaaStr Annual Attendance Trends
- SaaStr Annual attendance shows an increase in CEOs and founders but a decrease in VCs and individual contributors.
- Inclusion goals were missed this year, despite significant investment, indicating a potential decline in the tech industry's focus on diversity.
Effective Outbound Sales
- Slow down and craft personalized emails that directly address a prospect's top problem.
- Focus on quality over quantity, ensuring each email is compelling enough to sell the product on its own.
Focus on Core Business
- Focus on existing enterprise offerings and expand the customer base within that market.
- Avoid getting distracted by shiny new ideas, like PLG or mass-market strategies, when the core business has growth potential.