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16min chapter
SaaStr 780: From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by SaaStr CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Revamping Outbound Sales Tactics
This chapter explores the evolution of outbound sales strategies, emphasizing the decline of spammy outreach in favor of personalized communication. It addresses the challenges faced by companies achieving revenue growth, advocating for a disciplined focus on existing opportunities while sharing anecdotes and strategies for successful cold emailing.
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