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7min chapter
SaaStr 780: From Outbound to Channel Partnerships: Your Burning Sales Questions Answered by SaaStr CEO and Founder Jason Lemkin
The Official SaaStr Podcast: SaaS | Founders | Investors
Building Beliefs and Embracing Channel Partnerships in Sales
This chapter explores the significance of robust team dynamics and the role of channel partnerships in effective sales strategies. It highlights experiences with Salesforce integration and successful models from companies like Klaviyo and HubSpot, underscoring the potential for growth through agency and partner collaborations.
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