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Modern Marketers
Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous
Aug 21, 2024
Brigitte King, the Chief Digital Officer at Colgate-Palmolive, joins Google’s Joshua Spanier and Bethany Poole to discuss transformative leadership in digital marketing. Brigitte emphasizes her five P’s principle for effective planning and decision-making. They explore adapting to AI technologies, highlighting the importance of embracing change and fostering a ‘test and learn’ culture. The conversation touches on Colgate-Palmolive's innovative digital transformation and their impactful Bright Smiles, Bright Futures initiative for children's oral health.
29:46
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Quick takeaways
- Brigitte King's emphasis on 'prior planning prevents poor performance' underlines the importance of thorough preparation in achieving successful outcomes.
- The podcast highlights Colgate-Palmolive's digital transformation through upskilling and embracing AI, showcasing a culture of continuous learning and experimentation.
Deep dives
The Importance of Prior Planning
Prior planning is emphasized as a crucial principle in both professional and personal contexts. Brigitte King highlights her personal maxim that 'prior planning prevents poor performance,' which guides her approach to meetings and planning initiatives. This principle is not only applicable in the workplace but is also instilled in her teenage sons, demonstrating its versatility. The idea is that thorough preparation enhances outcomes, ensuring that valuable time is spent effectively.
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