Joshua Spanier

Josh Spanier, VP of Marketing at Google, dives into how AI is transforming media and advertising. He discusses the balance between technology and creativity, emphasizing that AI should enhance rather than replace artistic expression. Spanier explores the shift in marketing strategies, advocating for engaging audience insights over traditional metrics. He also highlights the need for authentic collaborations in an AI-driven landscape, addressing challenges like misinformation while navigating the evolving relationship between journalism and brand reputation.

Brigitte King, the Chief Digital Officer at Colgate-Palmolive, joins Google’s Joshua Spanier and Bethany Poole to discuss transformative leadership in digital marketing. Brigitte emphasizes her five P’s principle for effective planning and decision-making. They explore adapting to AI technologies, highlighting the importance of embracing change and fostering a ‘test and learn’ culture. The conversation touches on Colgate-Palmolive's innovative digital transformation and their impactful Bright Smiles, Bright Futures initiative for children's oral health.