Brigitte King, the Chief Digital Officer at Colgate-Palmolive, joins Google’s Joshua Spanier and Bethany Poole to discuss transformative leadership in digital marketing. Brigitte emphasizes her five P’s principle for effective planning and decision-making. They explore adapting to AI technologies, highlighting the importance of embracing change and fostering a ‘test and learn’ culture. The conversation touches on Colgate-Palmolive's innovative digital transformation and their impactful Bright Smiles, Bright Futures initiative for children's oral health.