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Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

Modern Marketers

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Embracing AI: Navigating Nerves and Innovations

This chapter explores the importance of preparation and adaptability in high-stakes situations, especially in the context of generative AI and teamwork. It highlights the speaker's journey from reluctance to acceptance of AI technologies, drawing parallels with the evolution of digital cameras and encouraging a culture of continuous learning and experimentation.

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