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Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous

Modern Marketers

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Promoting Global Oral Health through Community Engagement

This chapter highlights Colgate-Palmolive's Bright Smiles, Bright Futures initiative, which has been advocating for children's oral health since 1991. Through dental screenings and educational resources, the program has benefitted 1.7 billion children worldwide, underscoring the company’s dedication to social responsibility.

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