Bethany Poole
Global Senior Marketing Director at Google, co-host of the Modern Marketers podcast.
Best podcasts with Bethany Poole
Ranked by the Snipd community
Aug 21, 2024 • 30min
Colgate-Palmolive CDO Brigitte King on Creating a Test and Learn Culture and Being Courageous
Brigitte King, the Chief Digital Officer at Colgate-Palmolive, joins Google’s Joshua Spanier and Bethany Poole to discuss transformative leadership in digital marketing. Brigitte emphasizes her five P’s principle for effective planning and decision-making. They explore adapting to AI technologies, highlighting the importance of embracing change and fostering a ‘test and learn’ culture. The conversation touches on Colgate-Palmolive's innovative digital transformation and their impactful Bright Smiles, Bright Futures initiative for children's oral health.
Jul 24, 2024 • 24min
Choreograph CEO Evan Hanlon on Building Scale and the Importance of Experimenting
Evan Hanlon, the CEO of Choreograph, and Bethany Poole, a senior marketing director at Google, dive into the human side of data-driven marketing. They discuss the crucial need for creativity alongside analytics and challenge the notion of AI as a simple solution. The pair also tackle the communication gaps between tech teams and CMOs, advocating for intuitive strategies that align with business goals. Personal shifts to suburban life offer a humorous backdrop to their insights on adapting marketing strategies in an ever-evolving landscape.
