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Bootstrapped Web
Dialing In
Jun 21, 2024
Brian and Jordan discuss launch-week experiences, knowing your customer, sales calls, cold outreach, and balancing short-term with long-term thinking. They also touch on margin & space, date night hangovers, and summer camp dynamics.
01:02:05
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Quick takeaways
- Understanding customer needs for effective marketing messaging.
- Balancing short-term efficiency with long-term growth for sustainability.
Deep dives
The Importance of Knowing Your Customer for Effective Marketing
Understanding the characteristics of your ideal customer is crucial for writing compelling marketing copy. By knowing exactly who your perfect client is and their needs, you can tailor your messaging to resonate with them, leading to more effective marketing.
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highlights
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