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Bootstrapped Web

Latest episodes

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Jan 9, 2025 • 40min

Our final episode (for now)

It's true.  We're calling this a final episode—for now—but don't unsubscribe!  We promise to pop into the feed every few months to catch up :) But for now, we're taking a breather and staying focused on executing our businesses in 2025:  Jordan's crankin on Rosie, Brian's building Instrumental Products. Don't be a stranger! Connect with Jordan: Follow Jordan on Bluesky / Twitter Rosie Connect with Brian: Follow Brian on Bluesky / Twitter Instrumental Products Instrumental.dev - Components for Rails Clarityflow Subscribe to Brian's new podcast with Justin Jackson: The Panel
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Dec 13, 2024 • 1h 7min

Year-end takeaways & goals

2024 look-back and takeaways.  2025 goals.  Let's go! Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev Instrumental Products Clarityflow  Connect with Jordan: Follow Jordan on Bluesky / Twitter Jordan's company, Rosie
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Dec 6, 2024 • 1h 7min

Bluesky.

Bluesky takes.  Activation funnels.  Retention.  Delegating.  Demo videos.  Video marketing.  Sick vacations. Connect with Jordan: Follow Jordan on Bluesky / Twitter Jordan's company, Rosie Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev "One Month MVP" service Clarityflow 
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Nov 8, 2024 • 57min

Building out of a job

Putting in more hours to put in less.  Building systems for delivering software.  Deploying demo video(s).  Listening to customers.  Using a business to deepen your craft.  News detox. Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev "One Month MVP" service Clarityflow  Connect with Jordan: Follow Jordan on Bluesky / Twitter Jordan's company, Rosie
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Nov 1, 2024 • 55min

"Thank you for solving my problem."

Bluesky is having a moment.  Halloween.  Customers telling us their problems are solved.  Essential onboarding. Calm before the (hiring) storm.  Projects are waiting.  The podcasting election. Bluesky starter packs to follow: Founders & Bootstrappers Podcasters Ruby on Rails People Laravel Friends Connect with Jordan: Follow Jordan on Twitter Jordan's company, Rosie Connect with Brian: Follow Brian on Bluesky / Twitter Brian's products: Building! Instrumental.dev "One Month MVP" service Clarityflow   
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Oct 25, 2024 • 1h 7min

Probably fine

Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Political noise.  Removing features.  Positioning.  Products for developers.  Idea wireframes (as a service).  Hiring a video editor.  Retainer-based hiring.  Frequent flyer miles.  Apple picking. Brian's stuff: Brian's products: New! Instrumental.dev "One Month MVP" service Clarityflow  Brian on Twitter: @casjam Jordan's stuff: Jordan's product, Rosie Jordan on Twitter: @jordangal
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Oct 18, 2024 • 1h 14min

Funnels & Moonshots

Hey we didn't talk about WordPress this week!  But we did talk about Elon... Also:  Brian's working on a components product (instrumental.dev), Jordan's figuring out onboarding (heyrosie.com), and Brian's starting to scale consulting (onemonth.app). Join our free community for Bootstrapped Web listeners Connect with Jordan: Jordan's company, Rosie Jordan on Twitter: @jordangal   Connect with Brian: Brian's products: New! Instrumental.dev "One Month MVP" service Clarityflow  Brian on Twitter: @casjam
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Oct 11, 2024 • 54min

Products For Builders

Join us in the (free) Bootstrapped Web community on Ripple.fm Today: Brian's new product (Instrumental.dev).  Comparing the open-source leadership styles of Matt, DHH, and Taylor.  Building products for builders.  Components.  Tightening the team.  Scaling consulting from 1 to...?  Let's Go Mets. Brian's stuff: Brian's products: New! Instrumental.dev "One Month MVP" service Clarityflow  Brian on Twitter: @casjam Jordan's stuff: Jordan's product, Rosie Jordan on Twitter: @jordangal
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Sep 27, 2024 • 1h 1min

Pressing Questions

Brian and Jordan's expert (lol) takes on WordPress-land.  Car shopping.  Netflix rec's.  Funnel tracking.  Customer observations.  Over-building. Join our free community for Bootstrapped Web listeners If you're wondering "what's happening in WordPress?", our friend Matt Medieros published this excellent "just the facts" timeline. Connect with Jordan: Jordan's company, Rosie Jordan on Twitter: @jordangal Jordan on Threads: @jordangal Connect with Brian: Brian's MVP serice OneMonth.app Brian's SaaS, Clarityflow  Brian on Twitter: @casjam Brian on Threads: @brian.casel
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Sep 20, 2024 • 56min

Onboarding Funnels

Brian Casel, a SaaS entrepreneur known for 'One Month MVP' and Clarityflow, teams up with Jordan Gal, founder of Rosie, to dive deep into optimizing onboarding funnels. They explore the emotional nuances of self-employment, sharing hilarious concert recovery stories and discussing the impact of user feedback on product development. The duo also highlights new strategies for subscription pricing, addresses onboarding oversights, and debates privacy-friendly analytics tools, ensuring a customer-centric approach in their businesses.

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