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Dialing In

Bootstrapped Web

CHAPTER

Launch Week Experiences and Customer Understanding

The chapter shares insights from the launch weeks of startups Rosie and tellermadeui.com, emphasizing the importance of knowing and understanding customers for effective marketing, product development, and communication strategies. The speakers discuss the evolution of their projects, the significance of real interactions with customers for refining pitches, and the impact of borrowing experiences to enhance sales skills and confidence.

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