Think Fast Talk Smart: Communication Techniques 59. From Dreaming to Doing: How We Set and Achieve Goals
39 snips
May 24, 2022 
Szu-chi Huang, an associate professor at Stanford GSB specializing in motivation science, dives deep into the psychology behind goal achievement. She reveals that competition can significantly boost motivation and make goals feel more valuable. The discussion highlights how emotional decision-making influences behavior and how personal connections enhance communication. Huang also emphasizes the importance of tailoring motivation strategies to individual journeys, underscoring that goal attainment is not a linear process but a dynamic experience.
AI Snips
Chapters
Transcript
Episode notes
Needs and Emotions Drive Decisions
- Understand your target audience's needs to shape their behavior, going beyond single needs to encompass a wider range.
- Emotions significantly influence decisions, often outweighing the actual content of reviews in predicting success.
Information Avoidance and Motivation
- Szu-chi Huang's research reveals that people avoid information when feeling insecure about their goal progress.
- She now uses this insight to remind herself to embrace such information as valuable motivation.
Winning, Losing, and Motivation
- Both winning and losing can motivate, but their effectiveness varies throughout a competition's stages.
- Early wins boost motivation, while being slightly behind later on provides a clearer benchmark.