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Szu-chi Huang

Associate professor of marketing at Stanford GSB, focusing on motivation science and shared goal pursuit. Her research explores competition, healthy eating, and dynamic feedback.

Top 5 podcasts with Szu-chi Huang

Ranked by the Snipd community
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60 snips
Nov 14, 2023 • 22min

115. Rethinks: How We Set and Achieve Goals

Szu-chi Huang, an associate professor at Stanford GSB, specializes in motivation science and the dynamics of competition in goal attainment. In a captivating discussion, she reveals how competition can significantly boost motivation and make achieving goals feel more valuable. Huang also explores how emotional factors, like insecurity and peer comparisons, drive decision-making. She emphasizes the importance of understanding audience needs in communication and the role effective feedback plays in sustaining motivation on the journey to success.
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39 snips
May 24, 2022 • 21min

59. From Dreaming to Doing: How We Set and Achieve Goals

Szu-chi Huang, an associate professor at Stanford GSB specializing in motivation science, dives deep into the psychology behind goal achievement. She reveals that competition can significantly boost motivation and make goals feel more valuable. The discussion highlights how emotional decision-making influences behavior and how personal connections enhance communication. Huang also emphasizes the importance of tailoring motivation strategies to individual journeys, underscoring that goal attainment is not a linear process but a dynamic experience.
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16 snips
Jun 13, 2025 • 33min

The future of motivation

Szu-chi Huang, a marketing professor at Stanford, is an expert in motivational science. In this insightful discussion, she explores the science of motivation and the importance of adaptability in achieving goals. Huang shares innovative strategies to motivate children towards healthier eating through gamified approaches. She also highlights how AI can enhance personal motivation and coaching. Lastly, she dives into the psychology behind consumer loyalty, emphasizing how early achievements and social support keep engagement alive.
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5 snips
Mar 16, 2017 • 14min

Goal Setting with Szu-Chi Huang

How do you follow through with a goal when you're mid way there and motivation waivers? How can wellness trackers help you achieve your goals? Stanford professor Szu-Chi Huang and Stanford Insights sit down to talk about her research on goal setting. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Nov 6, 2024 • 14min

The Science Behind Our Everyday Decisions with Think Fast, Talk Smart

Michele Gelfand, a Stanford GSB professor specializing in cultural dynamics, discusses her framework on "tight" and "loose" cultures and their societal impacts. Jonathan Levav, a marketing expert, sheds light on decision fatigue, emphasizing how mental energy affects choices in judicial contexts. Szu-chi Huang explores the intersection of motivation and emotion in decision-making, illustrating its significance in effective communication and marketing strategies. Together, they unveil the intricate factors that shape our everyday decisions.

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