Think Fast Talk Smart: Communication Techniques 115. Rethinks: How We Set and Achieve Goals
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Nov 14, 2023 
Szu-chi Huang, an associate professor at Stanford GSB, specializes in motivation science and the dynamics of competition in goal attainment. In a captivating discussion, she reveals how competition can significantly boost motivation and make achieving goals feel more valuable. Huang also explores how emotional factors, like insecurity and peer comparisons, drive decision-making. She emphasizes the importance of understanding audience needs in communication and the role effective feedback plays in sustaining motivation on the journey to success.
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Emotional Impact
- Emotions significantly influence decisions, even more so than the actual content of reviews.
- Emotionality in reviews can predict success for movies, books, and restaurants.
Multiple Needs
- Understand the multiple needs a product or service fulfills, beyond the most obvious ones.
- Consider Nike: it addresses needs for foot protection, self-esteem, social connection, and self-actualization.
Information Avoidance
- People tend to avoid information about others' progress when feeling insecure about their own.
- This information avoidance, especially mid-goal, can decrease motivation.