Think Fast Talk Smart: Communication Techniques
115. Rethinks: How We Set and Achieve Goals
Nov 14, 2023
Szu-chi Huang, an associate professor at Stanford GSB, specializes in motivation science and the dynamics of competition in goal attainment. In a captivating discussion, she reveals how competition can significantly boost motivation and make achieving goals feel more valuable. Huang also explores how emotional factors, like insecurity and peer comparisons, drive decision-making. She emphasizes the importance of understanding audience needs in communication and the role effective feedback plays in sustaining motivation on the journey to success.
21:15
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Quick takeaways
- Competition increases motivation and makes attaining a goal more valuable.
- Avoiding information on the progress of others can lead to decreased motivation, embracing it can be more motivating.
Deep dives
Research on Motivation and Goal Pursuit
Succi Huang, an associate professor of marketing at Stanford GSB, discusses her research on motivation and goal pursuit. She explains how her interest in motivation science developed from her experience in advertising and the need for answers on how to motivate customers. Succi covers various aspects of motivation, including needs and emotions, collaboration and competition, and the impact of technology. She emphasizes the importance of understanding different needs and using emotionality to drive decision-making and motivation.
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