Think Fast Talk Smart: Communication Techniques

115. Best of: How We Set and Achieve Goals

Nov 14, 2023

20:57

Snipd AI

This podcast explores the role of competition in motivating goal attainment, the importance of understanding audience needs in communication, the impact of information avoidance on motivation, and how social information can be harnessed for motivation.

AI Summary

Highlights

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Competition increases motivation and makes attaining a goal more valuable.

Avoiding information on the progress of others can lead to decreased motivation, embracing it can be more motivating.

Deep dives

Research on Motivation and Goal Pursuit

Succi Huang, an associate professor of marketing at Stanford GSB, discusses her research on motivation and goal pursuit. She explains how her interest in motivation science developed from her experience in advertising and the need for answers on how to motivate customers. Succi covers various aspects of motivation, including needs and emotions, collaboration and competition, and the impact of technology. She emphasizes the importance of understanding different needs and using emotionality to drive decision-making and motivation.

Effective Communication Insights

01:08

The Importance of Needs and Emotionality in Decision Making

01:46

Introduction

3min

Understanding Needs and Emotionality in Decision Making

2min

Understanding Audience Needs and the Impact of Information Avoidance on Motivation

4min

Harnessing Social Information for Motivation

8min

Best Communication Advice and its Elements

3min

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment — and how communication connects them all.

Connect:

Email Questions & Feedback >>> hello@fastersmarter.io
Episode Transcripts >>> Think Fast Talk Smart Website
Newsletter Signup + English Language Learning >>> FasterSmarter.io
Think Fast Talk Smart >>> LinkedIn, Instagram, YouTube
Matt Abrahams >>> LinkedIn

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export