59. From Dreaming to Doing: How We Set and Achieve Goals
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The Power of Emotional Decision-Making
This chapter examines how understanding human needs and emotionality influences decision-making and behavior. Using Nike as a case study, it highlights the interplay of physiological, social, and self-esteem needs in brand appeal and consumer choices. The discussion further explores motivation in competitive settings, the impact of emotionality in communication, and strategies to maintain engagement and positivity in the face of challenges.
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