Connecting Personally to Enhance Audience Engagement

Why do we do what we do? What factors drive us? And how do things like competition with others help us achieve our goals?

These are the questions most interesting to Szu-chi Huang, an associate professor of marketing with a specific interest in motivation. “Competition definitely increases motivation,” says Huang. “It makes attaining the goal more valuable.”

In this episode of Think Fast, Talk Smart, Huang and host Matt Abrahams explore the intersection of human psychology, behavior, and goal attainment—and how communication connects them all.

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Episode Reference Links:

• "How Pursuit of the Same Goal Can Turn Friends Into Foes," Stanford GSB Insights
• "Step by Step: Sub-Goals as a Source of Motivation," Faculty Research: Organizational Behavior and Human Decision Processes 

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