

Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
7 snips Mar 15, 2024
Josh Chasin discusses the evolution of audience measurement in the media industry, TV audience measurement challenges, streaming market dynamics, and the future of ComScore. The podcast also covers drama at MediaLink, TikTok legislation, ad tech companies profiting from MFA prevention, and the potential disruption AI could bring to marketing agencies.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Evolution of Audience Measurement in Media Industry
02:27 • 2min
Evolution of TV Audience Measurement and Industry Challenges
04:29 • 16min
Exploring Streaming Market Dynamics and ComScore's Future
20:09 • 4min
MediaLink Drama and TikTok Legislation
24:12 • 8min
Analysis of Ad Tech Companies and AI Disruption in Marketing
32:26 • 11min