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Marketecture: Get Smart. Fast.
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Mar 15, 2024
Josh Chasin discusses the evolution of audience measurement in the media industry, TV audience measurement challenges, streaming market dynamics, and the future of ComScore. The podcast also covers drama at MediaLink, TikTok legislation, ad tech companies profiting from MFA prevention, and the potential disruption AI could bring to marketing agencies.
43:16
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Quick takeaways
- AI will revolutionize marketing, leading to creative solutions tailored to customer preferences.
- Partnerships like Magni and MediaOcean are changing how campaigns are booked, signaling a shift in purchasing methods.
Deep dives
AI Revolutionizing Marketing and Advertising
Artificial Intelligence (AI) is set to transform marketing and advertising, with predictions that 95% of tasks currently handled by agencies will soon be managed by AI at minimal cost. This shift is expected to revolutionize campaign creation, optimization, and testing, offering instant and free creative solutions tailored to customer preferences. Amidst this AI revolution, agencies and marketers face a critical period of transformation to adapt to new industry norms and efficiency standards.
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Discover
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