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11min chapter
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Marketecture: Get Smart. Fast.
Analysis of Ad Tech Companies and AI Disruption in Marketing
The chapter exposes ad tech companies profiting from MFA prevention while major players like Microsoft, Google, and Amazon are shown to advertise on MFA sites, with Amazon specifically called out. It also discusses the potential disruption AI could bring to marketing agencies and the advertising industry, highlighting investments by major holding companies and concerns about adapting to AI advancements.
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AI-powered
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode