Josh Chasin
Josh is a veteran of the measurement business
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Mar 15, 2024 • 43min
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Josh Chasin discusses the evolution of audience measurement in the media industry, TV audience measurement challenges, streaming market dynamics, and the future of ComScore. The podcast also covers drama at MediaLink, TikTok legislation, ad tech companies profiting from MFA prevention, and the potential disruption AI could bring to marketing agencies.
