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Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama

Marketecture: Get Smart. Fast.

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Evolution of TV Audience Measurement and Industry Challenges

Exploring the transition from panel to census measurement in TV audience metrics, this chapter delves into the impact of big data, challenges in data acquisition within a fragmented viewership landscape, and the competition between TV stations and Google. Themes include dissatisfaction with Nielsen ratings, the advantages of Nielsen's incumbency, the adoption of new data currencies, and concerns about measuring TV content in a rapidly evolving industry.

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