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16min chapter
Episode 63: Josh Chasin on measurement, plus MediaLink and TikTok drama
Marketecture: Get Smart. Fast.
Evolution of TV Audience Measurement and Industry Challenges
Exploring the transition from panel to census measurement in TV audience metrics, this chapter delves into the impact of big data, challenges in data acquisition within a fragmented viewership landscape, and the competition between TV stations and Google. Themes include dissatisfaction with Nielsen ratings, the advantages of Nielsen's incumbency, the adoption of new data currencies, and concerns about measuring TV content in a rapidly evolving industry.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode