Andrew Abraham, founder of Orgain, shares his inspiring journey of starting the company out of his own illness. They discuss how Orgain evolved from a recovery drink to a lifestyle drink. Andrew talks about the challenges of starting a business and securing a national launch with Whole Foods. The chapter also explores the decision to leave a stable career and the journey of building and selling a company.
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Quick takeaways
Andrew Abraham founded Orgain after experiencing a life-threatening illness and created organic nutritional shakes to help patients who struggled with food intake.
Orgain started as a side business but quickly grew after receiving a big order from Whole Foods, leading Andrew to realize it needed his full-time attention.
Creating a shelf-stable organic product presented challenges, but with adjustments and reintroduction to Whole Foods, Orgain gained momentum and saw consistent sales growth.
Deep dives
Starting an Airbnb Business: Making Extra Cash with Your Spare Room or Whole Place
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Working Out is Good for Your Health
Working out is a beneficial activity for your health. It helps improve your overall well-being by promoting physical fitness, strength, and cardiovascular health. Engaging in regular exercise can have numerous benefits, including weight management, reduced risk of chronic diseases, increased energy levels, improved mood, and better sleep. Incorporating workouts into your routine, whether it's at the gym or outdoor activities, can lead to a healthier and more active lifestyle.
The Inspirational Story of Orgain: From Illness to Building a Top-Selling Brand
Andrew Abraham, the founder of Orgain, was inspired to create the company after his personal battle with a life-threatening illness. He developed a nutritional drink and powder brand that focused on providing high-quality organic ingredients to help individuals recover from surgery, illness, or cancer treatment. However, Orgain's products found unexpected success as a lifestyle drink for people on the go. With a dedication to creating organic and nutritious options, Orgain has become a top-selling brand, earning around $700 million in sales per year.
The Challenges and Triumphs of Building Orgain as a One-Man Show
Andrew Abraham faced numerous challenges while building Orgain as a one-man show. He juggled his responsibilities as a resident doctor with managing the business. From finding a copacker to deliver the product on time, handling logistics and trucking arrangements, to even managing finances, Andrew's determination and sheer willpower led him to success. Despite being initially uncertain about the market response, Orgain gained momentum and saw consistently growing sales, proving the viability of organic and nutritious food options in the market.
Overcoming Product Challenges
The speaker discusses the challenges faced when creating a shelf-stable organic product. The first batch solidified on the shelf, leading to a costly voluntary withdrawal. With the help of food scientists, adjustments were made to create a product that remained shelf-stable without compromising flavor. Taking a risk, the improved product was successfully reintroduced to Whole Foods shelves.
Transitioning to Full-Time Focus
The speaker shares their decision to leave their medical career and focus on Oregon full-time. Initially, running the business as a side venture, they realized the potential and impact it could have. This transition was met with skepticism, including from their father, who had hoped they would take over his medical practice. However, through sharing stories of customer impact and their personal passion, their father became supportive. The speaker decided to fully commit to Oregon, leaving the family business behind.
A life-threatening diagnosis changed the course of Andrew Abraham’s career and led him to found some of the most popular nutritional drinks and powders on the market. After recovering from his illness and attending med school, Andrew noticed that some of his patients—just as he had—struggled with keeping food down. So during his first year of residency, he developed the same kind of organic nutritional shakes that he’d made for himself when he was sick. Andrew launched Orgain in 2009 as a side business, but after he got a big order from Whole Foods, the business quickly grew, despite the fact that he was running it pretty much on his own—while practicing medicine. Only after joining his father’s clinic did Andrew realize his side business needed his full-time attention. He has continued to grow Orgain into a substantial wellness company, in which Nestle acquired a majority stake in 2022.
This episode was produced by Liz Metzger, with music by Ramtin Arablouei.
Edited by Neva Grant, with research help from Sam Paulson.
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