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Hospitality Daily Podcast

Guest Experience Tech: What I Learned Building, Selling, and Using It - Danica Smith

Dec 19, 2024
In this discussion, Danica Smith, Founder of MorningStar GX, shares her expertise in using technology to enhance guest experiences in hospitality. She emphasizes guest satisfaction as the key goal in tech adoption. Simplicity is crucial—foundational services should be prioritized before advanced solutions. Danica highlights the importance of strong partnerships with tech providers and the need for transparency. She also offers practical tips on evaluating tech partners and navigating integration challenges.
13:22

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Podcast summary created with Snipd AI

Quick takeaways

  • Focusing on foundational elements like cleanliness and service is essential before implementing advanced technologies for guest satisfaction.
  • Hotels should view technology vendors as partners rather than suppliers to foster transparency and enhance collaboration in implementing solutions.

Deep dives

Emphasizing Guest Experience

Improving the guest experience is paramount for hoteliers, as the ultimate goal of any hospitality business is to ensure guests leave happy. It is essential for hotels to measure their success through metrics such as Net Promoter Score (NPS) and guest intelligence scores. Basic elements, such as cleanliness and friendly service, must be prioritized before introducing advanced technologies or personalized offerings. By focusing on these foundational aspects, hotels create a stronger relationship with guests, prompting repeat visits and positive referrals.

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