Danica Smith

Danica Smith, CEO & Founder of MorningStar GX and a guest experience expert, dives into what modern guests truly want. She reveals the gap between guest desires and hotel perceptions, stressing that true personalization is key. Danica emphasizes the impact of emotional connections on loyalty and the importance of breaking down internal silos. Discover how technology complements human interaction and why prioritizing staff satisfaction directly enhances guest experiences, essential for thriving in hospitality today.

In this discussion, Danica Smith, Founder of MorningStar GX, shares her expertise in using technology to enhance guest experiences in hospitality. She emphasizes guest satisfaction as the key goal in tech adoption. Simplicity is crucial—foundational services should be prioritized before advanced solutions. Danica highlights the importance of strong partnerships with tech providers and the need for transparency. She also offers practical tips on evaluating tech partners and navigating integration challenges.

Danica Smith, Founder of MorningStar GX and a leading voice in guest experience technology, shares her expertise on transforming hospitality. She discusses the future of hotel guest reviews in a personalized booking process and how influencer culture shapes reputation. The session highlights 'micro feedback' as key for guest interactions while addressing the balance of data gathering with personal touchpoints. Danica also touches on innovative loyalty programs and emerging travel trends, such as sleep retreats, reshaping memorable hotel experiences.