Navigating Product Strategy in Hospitality Tech

In this episode, Danica Smith, Founder of MorningStar GX, shares her insights on using technology to enhance guest experience in the hospitality industry. Listen now to learn:

• The importance of focusing on guest satisfaction as the ultimate goal of implementing new technology.
• The significance of simplicity and clarity in technology adoption and project goals.
• The value of beta testing and ensuring the basics of guest experience are covered before implementing advanced tech solutions.
• The importance of viewing hotel tech providers as partners (instead of vendors) and the importance of transparency and authenticity in those relationships.
• The impact of industry acquisitions on open API strategies and integration challenges.
• Practical advice on evaluating potential tech partners and ensuring effective integrations.

If you enjoyed this, you may also enjoy:

• Beyond Buzzwords: The Truth about Guest Experience - Danica Smith
• Hard Truths on Hotel Tech: Unfiltered Insider Advice - Josiah Mackenzie
• More episodes on technology and guest experience

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Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands