Martin Sorrell: S4 & WPP: AdTech, Advertising & AI

Sir Martin Sorrell is the founder of WPP, one of the largest advertising agencies in the world, which he ran for over 30 years. He’s currently the executive chairman of S4 Capital, which is a pure play digital advertising company he founded in 2018. 

In this episode, Auren and Martin dive into the fascinating intersection of AI in advertising, the economic impact of Brexit, and the ever-evolving landscape of ad revenue at big tech companies. 

Martin shares his global outlook for advertising, including the regions he’s most bullish about, and he also outlines how the UK mishandled its economic opportunities with Brexit. 

Auren and Martin also dive deep into some technical concerns in the advertising space, including cookie deprecation, ad targeting, and brand building in the social media era. 

World of DaaS is brought to you by SafeGraph & Flex Capital. For more episodes, visit safegraph.com/podcasts.

You can find Auren Hoffman on Twitter at @auren and Martin Sorrell on Twitter at @martinsorrell.