10min chapter

"World of DaaS" cover image

Martin Sorrell: S4 & WPP: AdTech, Advertising & AI

"World of DaaS"

CHAPTER

The Impact of Automation on Employment in the Advertising Industry

This chapter discusses the potential impact of automation on employment in the advertising industry, with different perspectives on whether there will be a need for more or fewer employees. It also shares a case study example of using a mechanical bot for evaluating information in media planning and buying for increased efficiency.

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