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10min chapter
Martin Sorrell: S4 & WPP: AdTech, Advertising & AI
"World of DaaS"
The Impact of Automation on Employment in the Advertising Industry
This chapter discusses the potential impact of automation on employment in the advertising industry, with different perspectives on whether there will be a need for more or fewer employees. It also shares a case study example of using a mechanical bot for evaluating information in media planning and buying for increased efficiency.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode