12min chapter

"World of DaaS" cover image

Martin Sorrell: S4 & WPP: AdTech, Advertising & AI

"World of DaaS"

CHAPTER

Non-obvious learnings from growing through acquisitions

The chapter discusses the non-obvious learnings from growing both WPP and S4 through acquisitions, highlighting the drawbacks of the urnout model and the benefits of the merger model. It emphasizes the importance of having people who are willing to share information and insights and predicts that AI will encourage sharing within organizations.

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