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14min chapter
Martin Sorrell: S4 & WPP: AdTech, Advertising & AI
"World of DaaS"
The Current State of Ad Revenue and the Dominance of Digital Platforms
This chapter discusses the current state of ad revenue on major platforms like Google and Facebook, with a focus on their slowing growth. It highlights the growth of digital platforms like Amazon and Meta and their positive trend in ad revenues. The chapter also explores the dominance of digital in the marketplace and the projections indicating it will make up 75% of the market by 2025.
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