In this highly acclaimed book, Dr. Robert B. Cialdini explains the psychology behind why people say yes and how to apply these insights ethically. The book outlines six universal principles of influence: Reciprocation, Commitment and Consistency, Social Proof, Liking, Authority, and Scarcity. The new and expanded edition includes a seventh principle, Unity, along with new research, insights, and examples. Cialdini uses memorable stories and relatable examples to make the subject accessible and easy to understand, helping readers become more skilled persuaders and defend themselves against unethical influence attempts.
In this book, Dr. Peter Attia draws on the latest science to deliver innovative nutritional interventions, techniques for optimizing exercise and sleep, and tools for addressing emotional and mental health. The book aims to replace the outdated medical framework with a personalized, proactive strategy for longevity, focusing on creating the best individual plan for long-term health. It covers topics such as the limitations of cholesterol tests, underdiagnosed liver conditions, the importance of exercise, and the integration of overall health with relational health.
In 'Spark', John J. Ratey, M.D., explores the comprehensive connection between exercise and the brain, presenting research that proves exercise is a potent defense against conditions such as depression, ADD, addiction, aggression, menopause, and Alzheimer's. The book includes case studies, such as the revolutionary fitness program in Naperville, Illinois, which significantly improved science test scores among 19,000 students. Ratey explains how exercise physically remodels the brain for peak performance, reducing stress, lifting mood, fighting memory loss, and sharpening intellect. The book covers various chapters on stress, anxiety, depression, ADHD, addiction, hormonal changes, and aging, all highlighting the beneficial effects of exercise on mental and physical health.
In 'The War of Art', Steven Pressfield identifies the internal force of 'Resistance' that hinders creative endeavors. The book is divided into three sections: 'Resistance: Defining the Enemy', 'Combating Resistance: Turning Pro', and a final section that discusses the role of the muses and the battle between the Self and the Ego. Pressfield provides practical advice on recognizing and overcoming resistance, emphasizing the importance of professionalism, discipline, and continuous work in achieving creative success.
In the Depression year of 1931, on the golf links at Krewe Island off Savannah's windswept shore, golf legends Bobby Jones and Walter Hagen meet for a mesmerizing thirty-six-hole showdown. They are joined by a local unsung opponent, the troubled war hero Rannulph Junah, who is guided by his caddie and mentor, the mysterious and charismatic Bagger Vance. Vance holds the secret of the Authentic Swing and his mysterious powers guide the play, leaving a lasting imprint on the lives he touches. The story is a sports fable that reveals that, in life as well as golf, the real battle is not with outside opponents but with oneself.
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Luc Levesque is Chief Growth Officer at Shopify and has advised companies like Canva, Twitter, Pinterest, and Patreon on growth and product strategy. Previously he served as an executive at TripAdvisor, where he built and led the growth team that helped it become the world’s largest travel site. Luc was then recruited by Mark Zuckerberg to Facebook, where he was an executive and held senior product and engineering leadership roles. In today’s episode, we discuss:
• Why you need to become world-class at hiring
• Tips for finding a great growth advisor and assessing their impact
• Why truly great companies focus on impact
• Common mistakes to avoid when building a growth team
• The importance of passion and continuous self-improvement
• Signs your company should explore SEO as a growth channel, and strategies to do so
• Why Mark Zuckerberg personally recruited Luc and what it taught him about the recruiting process
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Find the transcript at: https://www.lennysnewsletter.com/p/leveraging-growth-advisors-hiring
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Where to find Luc Levesque:
• Twitter: https://twitter.com/luclevesque
• LinkedIn: https://www.linkedin.com/in/luclevesque/
• Website: https://luclevesque.com/
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Where to find Lenny:
• Newsletter: https://www.lennysnewsletter.com
• Twitter: https://twitter.com/lennysan
• LinkedIn: https://www.linkedin.com/in/lennyrachitsky/
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In this episode, we cover:
(00:00) Luc’s background
(03:31) Luc’s first MT review at Facebook
(07:09) Impact vs. industriousness
(09:20) Facebook’s relentless, personalized approach to recruiting talent
(13:12) Luc’s hiring playbook
(16:56) When to focus on growth and the importance of product-market fit
(18:04) What to look for in a growth advisor
(23:15) The large impact Luc made from a small conversation
(26:52) Advice on compensating advisors
(31:35) How to find a good growth advisor using VCs and your network
(33:33) The importance of having an in-house person and growth advisors as support
(38:15) Tips for becoming a growth advisor
(41:59) The power of SEO
(45:29) The two buckets of SEO
(49:21) Channels of growth
(51:49) The potential impact of ChatGPT on Google and SEO
(56:04) Advice on hiring an SEO person
(58:19) How long it takes for SEO to make an impact
(1:00:07) Self-reflection, cold plunge, and other tools Luc uses to excel in his personal and work life
(1:06:46) Luc’s famous dinner guild
(1:10:33) Lightning round
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Referenced:
• Luc’s blueprint: https://coda.io/@luc-levesque/blueprint-for-leaders-managers-communicate-your-quirks/my-blueprint-9
• Jeff Bezos’s morning routine: https://finty.com/us/daily-routines/jeff-bezos
• Spark: The Revolutionary New Science of Exercise and the Brain: https://www.amazon.com/Spark-Revolutionary-Science-Exercise-Brain/dp/0316113514
• Smart Brevity: The Power of Saying More with Less: https://www.amazon.com/Smart-Brevity-Power-Saying-More/dp/1523516976
• Influence: The Psychology of Persuasion: https://www.amazon.com/Influence-New-Expanded-Psychology-Persuasion/dp/0062937650/
• Outlive: The Science and Art of Longevity: https://www.amazon.com/Outlive-Longevity-Peter-Attia-MD/dp/0593236599
• Nobody Wants to Read Your Sh*t: And Other Tough-Love Truths to Make You a Better Writer: https://www.amazon.com/Nobody-Wants-Read-Your-Tough-Love/dp/1936891492
• The War of Art: Break Through the Blocks and Win Your Inner Creative Battles: https://www.amazon.com/War-Art-Through-Creative-Battles/dp/1936891026
• The Legend of Bagger Vance: A Novel of Golf and the Game of Life: https://www.amazon.com/Legend-Bagger-Vance-Novel-Golf/dp/038072751X
• Huberman Lab podcast: https://hubermanlab.com/welcome-to-the-huberman-lab-podcast/
• The All-In Podcast: https://www.allinpodcast.co/
• Renu cold plunge: https://www.renutherapy.com/
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Production and marketing by https://penname.co/. For inquiries about sponsoring the podcast, email podcast@lennyrachitsky.com.
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Lenny may be an investor in the companies discussed.
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Lenny's Podcast: Product | Growth | Career 
