Productized Vs Customized Services and Monthly Recurring Revenue

David and Blair discuss the appeal and pitfalls of recurring revenue models and the trade-offs involved in pursuing monthly recurring revenue. They explore the differences between customized and productized services and the challenges faced by clients who try to create a productized service but end up wanting to customize it. The hosts also explore the motivation behind agencies deciding to productize their services and the trade-offs involved, as well as strategies for implementing recurring revenue effectively.