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9min chapter
Productized Vs Customized Services and Monthly Recurring Revenue
2Bobs—with David C. Baker and Blair Enns
The Appeal and Pitfalls of Recurring Revenue Models
This chapter discusses the increasing prevalence and allure of recurring revenue models, exploring the motivations behind agencies seeking this type of revenue. It also delves into the concept of productized versus customized services and the trade-offs involved in pursuing monthly recurring revenue.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode