Next Economy Now: For the Benefit of All Life MBA Series Ep.15 – Strategy I: Positioning
Feb 28, 2023
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Introduction
00:00 • 2min
Next Economy MBA Session 10, Strategy 1 Positioning
02:12 • 3min
Next Economy Entrepreneurs, What Are the Multiple Layers That Can Create Impact?
04:49 • 2min
Education-Based Selling
07:09 • 3min
Strategic Positioning - Build, Measure, Learn Cycle
09:45 • 4min
Exactly What's the Nuance of What You're Offering?
13:32 • 3min
Venn Diagram - What's Next Economy?
16:10 • 2min
Whole Trees - A Building Material That Makes Better Use of Natural Resources
17:46 • 2min
Architects vs Steel Truss - What's the Appeal?
19:47 • 2min
Strategic Positioning - Is There Any Other Pitfalls to Look Out For?
21:58 • 3min
Positioning Can Work for Collaboration, Right?
25:20 • 3min
Strategic Positioning and Branding
28:12 • 4min
What's Your Core Value Proposition?
32:11 • 4min
Adapting to the Market, You Know?
36:34 • 3min