Education-Based Selling

Sally Kohn: I might not know that's a no need. But if you're trying to market that to me, you can't tell me about what I don't know about, right? So then what? Yeah. What we encourage folks to do in that case is education-based selling. She says instead of just pitching that they should buy it, how can you actually bring folks along with you and educate them as you're attempting to sell a product or service)?Kohn: Seidl's started using plant-based eyes. And then they actually realized that this could be a whole shift in their business model for the future.