MBA Series Ep.15 – Strategy I: Positioning
Next Economy Now: For the Benefit of All Life
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Exactly What's the Nuance of What You're Offering?
Ryan: Strategic positioning is how are you differentiated in the marketplace. Segmenting is dividing this broad population into subgroups according to certain shared factors. Sean: Targeting is sort of how you would like to then pick which market segments you want to offer your goods or services to.
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